However this isnt necessarily always that you consider what your marketing goals are before jumping straight into an influencer partnership. Follower count isnt the only factor thats worth considering and often other metrics such as the influencers niche and the quality of engagement with their audience are more important. If you decide to use influencer marketing you first need to understand the different types of influencers in order to identify which option is the best for your brand. Mega influencers Mega influencers are usually famous in their own right before being influencers.



Examples of mega influencers include Beyonce Kim Kardashian and Cristiano Ronaldo. It can be tempting to explore the idea of working with mega influencers but for Middle East Phone Number List most brands the cost of working with these influencers will be far beyond your marketing budget. Furthermore its also important to consider whether your brand shares the same audience as the influencer that youre interested in working with. Whilst your brand may be exposed to.







Aa huge audience that audience may not translate to customers if your audiences dont align. Generally working with mega influencers is only an option for brands that have very large influencer marketing budgets and whose main marketing objective is achieving increased brand awareness. Macro influencers Macro influencers are usually people who have grown a large following through the internet rather than as a result of an existing celebrity status. They usually have between to million followers but this can vary.