This means these people resemble the needs and wants of your existing customers . So its a quick but effective solution to connect Awith people who are most likely interested in your product or service. All you need to do is create an initial target group with users you already know. Then your ads will also be shown to people with similar interests and criteria. Facebook Audience Insights Facebook Audience Insights help you find out indepth information about for example the needs and demographic characteristics of your online target group.



This means your campaign strategy can be tailored much more precisely to your potential customers. The Insights allow you to accurately analyze your target group with these characteristics demographic information gender age level of education occupation relationship status Place of residence and language Turkey WhatsApp Number Data Facebook Page the social media platform Facebook likes comments link clicks Device usage e.g. which mobile operating system do you use You can access Facebook Audience Insights through your Ads Manager.






In the manager you have to go to the Target group statistics via the Plan column. From there you can choose which target group you want to analyze in more detail. If you havent used this tool before Facebook will automatically suggest three audience options. Everyone on Facebook People connected to your Page or a Custom Audience. After you have decided on an option you can start analyzing your potential customers. Buyer personas to accurately identify your target audience You may be wondering how youre supposed to know exactly which group to target on Facebook.