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Post by account_disabled on Dec 20, 2023 7:22:54 GMT
The negative point is that, generally, own media have a smaller reach. Still, over time, it is possible to build a valuable community and gain credibility through them. Although investing in SEO strategies has a cost, it can also be a good path. Paid channels Paid channels are those for which you have to pay to publish something about your brand or your business. The best-known examples are ads on Facebook or Google , but there are also other types of paid advertising on social networks and in the media in general. In these channels, the amount invested is directly proportional to the reach obtained. The advantage is that the reach is almost instantaneous and real.
Likewise, in them you have control over the content, but you have to adjust Special Data them to some terms and conditions imposed by the chosen medium. The negative point is that the credibility of the business may be somewhat damaged. However, it is almost impossible to think about a Content Marketing strategy without a budget for paid channels. Only in this way is it possible to obtain a significant reach. Earned channels Here we have the most exciting, and perhaps most risky, part of Content Marketing channels. Earned channels are the result of well-made, quality content, but they are also a reflection of your work as a whole.
These channels are represented by consumers, potential clients, offices or ambassadors of a brand, who replicate your message on social networks or in independent media in general. The objective of earned channels is to achieve good coverage and positive messages on the web and in other media. Once the brand does not have as much control over them, these messages represent a very valuable way to acquire credibility and expand the reach of the content with the help of real consumers of the brand. A clear example of this is positive comments about a brand on social networks.
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